Why I Turned to Blogging to Boost My Bed & Breakfast Business
Meet the Owners of Timbrook, Jill & Peter Dole
My name is Jill and I am the Innkeeper here at our bed and breakfast in Columbus, Ohio along with my husband Peter. We have just entered our fourth year in sharing our family home by welcoming guests at our door and giving them a beautiful, safe and wonderful place to hang their hats for a night or two. Peter and I planned and dreamed for years on becoming B&B owners but never thought that it would happen here in Central Ohio.
Our home was built in the 1850’s and after undergoing extensive renovations and withstanding the raising of six children, our doors opened to the public so that we can share the magic that this estate has to offer with a location that can’t be beat.
Surprises have happened all along the way but I must admit the biggest one and by far the biggest lesson learned has been with how the internet makes or breaks a business.
Google AdWords Has Been Great, But It’s Time To Change
Right from the start we had to jump on the Google Express! By that I mean we had to start paying Google Ads so that The Timbrook would appear on page one whenever someone was searching for an Inn, B&B, or Guesthouse anywhere near Central Ohio. I was completely naive in how long I would have to keep paying for Google Ads. Here we are several years later and there is no end in sight if I want people searching for Guesthouse’s in Columbus, Ohio to find our fabulous oasis, which we have created out nothing buts lots of love, sweat and tears! So, I am turning to new avenues to get the word out about our lovely B&B.
Boosting Organic Search Traffic For Our Columbus, Ohio B&B
A few months ago, Caitlin from Blue Laser Design joined our Sunday night dinner table and has since been a regular at our family gatherings. She just recently informed me about the importance of having a Timbrook Blog. Now, a lesson Peter repeated to our children over and over again as they were growing up was to collect as many “I am’s” as they could. The more you own, the more you will enjoy your journey through life.
For an example, a few of mine would include, I am a mother, I am a wife, I am an Oma, I am an Innkeeper, I am a gardener, I am a cook, etc. But one that never even entered my mind is: I am a blogger!
But Here I Am Blogging!
To boost my business! So I can get off the Google Express and enter the organic world of the internet. And blogging is going to help get me there. So hold onto your hats everyone and ride this wave with me. And enjoy my blogs. I have many stories to share and hope you will find them fun and interesting and that they will want to make you come here to The Timbrook to hang your hats, dip your toes in our pool and play with our parrots. And so much more!
Chow for now and mahalo!
Jill, the new blogger on the block!
